Client · Artist brand · Website, app & merch
Benny Eleven: an artist's official site, member app, stickers and merch
Benny Eleven is an artist brand that makes Korean-language songs about ordinary days. Its world is an official fan site at benny11.com in English and Korean, an invite-only member app that the artist and crew use for lyrics, backing tracks and performance, free chat stickers, and a hoodie store. The debut EP 「혼자 있는 집」 came out on September 9, 2026, with six songs. Nabee Studio builds and manages the website.
The problem
An independent artist needs more than a link page: a place where new fans can listen, read lyrics and buy merch, and press can find what they need, in more than one language.
Behind the scenes, the artist also needs tools for making and performing the music. The goal was one home for both, built to be found by search engines and AI assistants.
What we built
A public site for fans and an invite-only app for the artist and crew, on the same address.
- Home: the huge 'benny eleven' wordmark with Benny watching the cursor, the new single, a news banner, a sticker chat demo, music videos, playlists and a lookbook-style store section.
- Music: the debut EP 「혼자 있는 집」 (September 9, 2026, six songs) with Spotify, Apple Music and YouTube Music links, and a page for every song with full Korean lyrics.
- The new single 「혹시 모르지」 (two tracks: 혹시 모르지 and 매직 냉장고), with its music video and lyric video on the home page.
- Two one-hour playlists: AFTER ELEVEN (instrumental) and BENNY ELEVEN (vocal).
- Free chat stickers: 23 in English (Hello, Thank you, Good night) and 22 in Korean, with a download kit on the site.
- An invite-only member app: add songs from Spotify, YouTube or audio files, sync lyrics to the real audio, remove vocals to make backing tracks, build acoustic guitar accompaniment from the chords, and run a full-screen lyric display for recording or as a prompter.
- Search basics: 16 public pages prerendered as HTML, a sitemap, structured data and llms.txt, with private screens kept out of search.
How was it built?
One team at Nabee owned the whole arc, from idea and strategy through brand, design, build, and ship, with no account managers or middle layers.
Idea & strategy
Treat the artist as a brand with a world (songs, character, stickers, merch) and give fans one home for all of it.
Brand & design
A character-led, lookbook-style site with every page available in English and Korean.
Build
The public site, the invite-only member app with lyric sync and backing-track tools, the sticker kit, and the store connection.
Ship & keep improving
Live at benny11.com and managed by Nabee Studio, with new releases and pages added as the artist grows.
Where it stands
benny11.com is live (bennyeleven.com redirects to it), and the member app is running for invited crew. The 11 hoodie in black is $85, made to order, at shop.benny11.com.
The iMessage sticker app is in App Store review, Telegram and GIPHY stickers are coming soon, and LINE and KakaoTalk are in preparation.
Nothing we run is left to go out of date. We keep our own products current as browsers, devices, app stores and search change, and client sites get the same ongoing updates as part of their monthly plan.
See the full visual case study →
Related reading
- All case studies
- Pricing: one monthly plan, no build fee
- Guides and glossary
- Who we work with
Have a product like this in mind? Start with a free growth check: a 5–10 minute video review of your site and ads within 48 hours, free to keep.
Get a free growth check