Run by us · Affiliate platform · Ecommerce

Sorry Mama: a self-serve affiliate program for online stores

Updated October 2026 · Nabee Studio

Sorry Mama is a self-serve affiliate platform Nabee Studio designed, built, and runs. A store on Shopify, Stripe, or WooCommerce types its domain and can launch its own partner program the same day. Creators, newsletters, and podcasts sell for the store, and the store pays only on verified sales. Tracking, attribution, and payouts are handled by Sorry Mama.

The problem

Affiliate programs work, but most small stores never start one. The tools are built for big brands, setup takes weeks, and paying flat fees up front is a risk when sales are uncertain.

The goal was a partner program a small store could launch in a day and only pay for when it actually sells.

What we built

A self-serve platform with two sides: stores that run programs, and partners who sell for them.

Domain-based signup: type your store's domain and go live the same day.
Connections to Shopify, Stripe, and WooCommerce.
Tracking and attribution, so each sale is credited to the right partner.
Payouts on verified sales only, with no monthly fee for the store.
One dashboard for partners: their link, referrals, and payouts in one place.

How was it built?

One team at Nabee owned the whole arc, from idea and strategy through brand, design, build, and ship, with no account managers or middle layers.

Idea & strategy

Flip the risk: the store pays only when a partner's sale is verified.

Brand & design

A signup that starts with one field: your store's domain.

Build

Store integrations, tracking and attribution, partner dashboards, and payouts.

Ship & maintain

Live and run by the same team. Nabee Studio's own affiliate program runs on it.

Where it stands

Sorry Mama is live at sorrymama.co for Shopify, Stripe, and WooCommerce stores, and stores pay only on verified sales.

Nabee Studio's own affiliate program runs on Sorry Mama.

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Pricing: one monthly plan, no build fee
Guides and glossary
Who we work with

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Common questions

What is Sorry Mama?

A self-serve affiliate platform. A store types its domain, launches its own partner program the same day, and pays only on verified sales.

Which stores does Sorry Mama work with?

Stores on Shopify, Stripe, and WooCommerce.

Who built Sorry Mama?

Nabee Studio (nabeestudio.com) designed, built, and runs Sorry Mama, and runs its own affiliate program on it.

Can Nabee Studio build a platform like this for me?

Yes. Bigger builds like platforms and marketplaces are quoted up front and paid monthly over 24 months (a $15,000 build is $625/mo), on top of a monthly plan. Start with a free growth check at nabeestudio.com/inquire.