Who we work with
Websites and systems for music and instrument shops
A music shop runs on more than sales: rentals, repairs, lessons, and regulars. We build the website around those, and for shops that want one system for everything, there's Upstring One.
In short
- Rentals and repairs online: rental sign-ups, repair requests, and appointment booking on your own site.
- Upstring One: our partner system for music shops, covering register, rentals, repairs, website, and customers with one login.
- Lessons: teachers can run schedules, booking, and payments on Toree, with one calendar for families.
- Most shops fit Growth at $990/mo. No build fee.
What the site needs to do
- Rentals: instruments, sizes, and terms on one page, with an application parents can finish on a phone.
- Repairs: a request form with photos, so you can quote before the instrument comes in.
- Appointments: trials, fittings, and repair drop-offs booked online instead of by phone.
- Lessons: teacher pages and a clear way to book.
- Local search: a complete Google Business Profile and reviews, so you show up for "violin repair near me".
Upstring One: one system for the whole shop
Upstring One started with a shop owner's daily problems. We turned them into a process, then a system, a brand, a launch, and a way to make money, and we still run it together with the owner.
- One login: register, rentals, repairs, website, and customers.
- Every screen: desktop, phone, and a tablet kiosk.
- Built from the counter: designed around how a real shop works day to day.
Want it for your shop? Mention Upstring One in your growth check request, or see our partners page.
Built by people who make music products
- LA Violin Shop: a Los Angeles atelier with shop, rentals, repairs, and appointment booking (in progress).
- Metro X: our metronome and sheet music app, used in 81 countries in its first month and by 2,500+ musicians.
- Toree: lesson management for teachers and booking for families, used in 58 countries.
- Spike: a cinematic website for a performing cellist.
Which plan fits
- Site ($299/mo): the custom site with rentals, repairs, and booking pages, hosting, care, and your Google Business Profile.
- Growth ($990/mo, recommended): adds Google and Meta ads for rental season and lessons, landing pages, and conversion tracking.
- Scale ($1,990/mo): for shops selling online, with Shopping and retargeting ads.
- No build fee, no setup fee, no cut of ad spend. You pay Google and Meta directly (we suggest at least $500/mo per platform).
- 6-month minimum, then month to month.
- Yours from day one: domain, ad accounts, content, and customer data.
- Yours after 24 months: the site's code and design, free. Or buy out sooner: 10× your monthly fee in year one, 5× in year two.
- Live within 30 days of getting your content and access, or your next month is free.
Two free ways to start
- Free growth check: a 5–10 minute video review of your site and ads within 48 hours. No call, free to keep.
- Free website score: paste your URL for a 100-point score across Google, AI search, tracking, and conversion, with the fixes that matter most.
Common questions
Can customers request a repair online?
Yes. A repair request form with photos lets you quote before the instrument comes in, and drop-offs can be booked as appointments.
Can parents apply for an instrument rental online?
Yes. The rental page lists instruments, sizes, and terms, with an application that works on a phone.
What is Upstring One?
Our partner system for music shops: register, rentals, repairs, website, and customers with one login, on desktop, phone, and a tablet kiosk. It was built with a shop owner from their daily problems, and we still run it together.
Our teachers give lessons in the shop. Can they book online?
Yes. Teachers can use Toree for schedules, booking, and payments, with one calendar for the families who book. It's used in 58 countries.
What does it cost?
No build fee. Site is $299/mo, Growth is $990/mo, and Scale is $1,990/mo. Plans have a 6-month minimum, then run month to month.